How do I write good Instagram captions? - Terkel (2023)

From being authentic to establishing a tone and style, here are answers to the question, “What’s your best tip for writing an Instagram caption?”

  • Be Relatable
  • Unleash the Inner Influencer in You
  • Be Authentic and Honest
  • Always Lead With a Hook
  • Keep It Short and Sweet
  • Establish a Tone and Style
  • Focus On the First Sentence
  • Use ChatGPT to Improve Readability
  • Include a Call-to-action
  • Match the Picture You Have Posted
  • Include a Call-to-action (CTA):
  • Consider the Timing

Be Relatable

It’s so important to be relatable in your Instagram caption. Followers want something they can connect to, so your content should match accordingly.

For example, speak to Sunday Scaries in your Instagram caption, or a meme for a long weekend. Your audience is more likely to interact with your content and share it with friends.

Karim Hachem, VP of Ecommerce,La Blanca

Unleash the Inner Influencer in You

Your first sentence matters, both in content and form. This is a significantly strong hook for a user’s browsing behavior, so you should successfully appeal to their emotions and intellect without losing your key message.

As you continue, the body should provide value and demonstrate the relatability and benefits of your offering. Also, don’t forget to share your own tone, personality, and even a bit of your vulnerability. Influence begins with inspiration, and the journey of users undeniably begins with the real factor before they subscribe to your ideas. It is also critical that you stay conscious of the length or number of characters.

Note that when browsing, users only see part of your first sentence. In the same way, when you or your followers share it on Stories, a similar limit applies.

Tristan Harris, Demand Generation Senior Marketing Manager,Thrive Agency

Be Authentic and Honest

When it comes to Instagram captions, being authentic means being true to ourselves and our brand, and not pretending to be someone or something we’re not. It can be done by writing captions that reflect our personality, values, and message as a brand, making it more likely to connect with our audience on a deeper level.

People can sense when something is inauthentic, and they’re more likely to disengage if they feel like we’re not being genuine.

For example, I will share personal experiences, behind-the-scenes looks, or pictures that are not edited or polished, and write captions that capture my thoughts as they are, instead of trying to be smart or posh as a way to build trust and show that I am human.

Georgi Todorov, Founder,ThriveMyWay

Always Lead With a Hook

A good Instagram caption should provide context, add personality, educate your audience, and inspire them to take action. The trick here is to make the most out of your first sentence. Since Instagram hides the rest of your caption behind “more,” it is essential to include all the details in the beginning.

Adding exciting hooks before the line breaks, i.e., before “more,” leads to better engagement on your post. Make sure the first sentence is compelling enough or asks a question. Remember to include a call to action at the start of your caption.

Madhurima Halder, Content Manager,Recruit CRM

Keep It Short and Sweet

When crafting an Instagram caption, it’s important to be concise and direct. Instead of writing a long-winded caption, focus on the post’s main message. Doing so will grab your followers’ attention, and they’ll be more likely to engage with your post.

To make your caption more effective, use descriptive and strong language to give your followers a clear idea of what the photo is about, and try to include a call-to-action, such as asking a question or encouraging them to tag a friend.

Timing is also an important factor to consider. Try to post your caption at a time when most of your followers are active on Instagram.

Amy Adlerstein, Senior Retention Marketing Manager,Canvas People

Establish a Tone and Style

To make sure you are crafting captions that captivate readers, my one best tip would be that just as each brand has its own style and tone, so should your Instagram captions. Create guidelines for yourself that will guide you when writing effective captions – this could include “always use humor” or “always end with a call-to-action.”

Experiment with different styles until you find the one that resonates best with your audience. By establishing rules like these, you’ll ensure that all of your content connects back to who you are as a brand.

Kate Wojewoda-Celinska, Marketing Manager,Spacelift

Focus On the First Sentence

Focus on the first sentence of your caption. There are thousands of Instagram posts out there, so what are you going to say that will catch the attention of the reader? Are you telling a story? Are you starting with a fact?

Whatever it may be, make sure it catches the eye of the reader to continue reading.

Randee Machina, Director of Marketing, Simpli Pleasures

Use ChatGPT to Improve Readability

One of the best tips for writing an Instagram caption is to use ChatGPT to improve readability. ChatGPT is a powerful language model that can help craft engaging, concise, and easy-to-understand captions.

Using this tool, you can ensure that your captions are free of grammar errors and written in a way that is easy for your followers to read and understand. ChatGPT can also suggest relevant emojis, hashtags, and calls to action that can make your captions more effective in terms of engagement and reach.

Overall, using ChatGPT can help you boost the readability and effectiveness of your Instagram captions, making them more likely to be seen and engaged with by your followers.

Burak Özdemir, Founder,Online Alarm Kur

Include a Call-to-action

Including a call-to-action in the captions of your photos is the best way to increase engagement on Instagram. Use action verbs to encourage users to do something specific instead of just casually scrolling by. For example, you could say something like, “Share your thoughts in the comments,” “Double-tap if you find this interesting,” or “Tag two friends who would find this helpful.”

A call-to-action in an Instagram caption increases a post’s share potential and inspires engagement from your audience.

Nick Allen, Founder and CEO,SportsLingo

Match the Picture You Have Posted

Before you write a post, you should know what you will say. You wouldn’t want to post random or weird things on Instagram. Include some interesting words or phrases that may make your post look better.

It is always good to write a caption in a way that matches the picture you have posted. Also, a caption should check the post length as well. You must ensure that you write something manageable for the image. People are busy, and since we live in a world where everything happens instantly, we read and take action similarly.

Keep your Instagram caption short, consequential, and directly to the point. To make it even more appealing, add a personal touch by dropping in a quote, a joke, or a witty word.

Joe Acosta, Digital Marketing Manager,BBQ Galore

Include a Call-to-action (CTA):

I think it is important to include a call-to-action (CTA) in the caption. The CTA could be asking a question, encouraging engagement, or directing the audience to a link.

For example, you could ask a question like “What do you think of our new product? Leave a comment below!” or encourage engagement by saying “Double tap if you agree!” or “Tag a friend who would love this!” and direct them to your website or a landing page that gives more information about the product or service.

Joanne King, Company Director, ICMP

Consider the Timing

I think it is important to consider the timing when writing the caption. A well-timed caption can take advantage of current events or holidays to increase engagement.

For example, if it’s Christmas time, you could post a photo of your product with a caption that reads “The perfect gift for Christmas!” or if there is a big event happening in your industry, you can create a caption that ties in with the event and makes it relevant to your audience.

This will help increase engagement and make your post more interesting.

Dean Lee, Head of Marketing, Sealions

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What are some unique captions? ›

Cute Selfie Captions
  • “If you were looking for a sign, here it is.”
  • “Remember that happiness is a way of travel – not a destination.”
  • “Just because you're awake doesn't mean you should stop dreaming.”
  • “Be yourself, there's no one better.”
  • “Stress less and enjoy the best.”
  • “Look for the magic in every moment.”
Jan 6, 2023

How do you write cool posts on Instagram? ›

Write a compelling caption.
  1. Lead with the most important information.
  2. Use a consistent and personal tone.
  3. Keep copy short and to the point.
  4. Encourage action with simple, direct text.

What are the 5 positive quotes? ›

You can do it quotes
  • “Do the best you can. ...
  • “Do what you can, with what you have, where you are.” ―Theodore Roosevelt.
  • 'It's never too late to be what you might've been.” ―George Eliot.
  • “If you can dream it, you can do it.” ―Walt Disney.
  • “Trust yourself that you can do it and get it.” ―Baz Luhrmann.
May 24, 2022

What makes an effective caption? ›

Captions should add new information. Don't merely repeat the story headline or summary, and avoid stating the obvious elements that are captured in the image. The caption should add context to the image, not just duplicate what the reader already sees. Always identify the main people in the photograph.

What is a catchy caption? ›

adjective. If you describe a tune, name, or advertisement as catchy, you mean that it is attractive and easy to remember.

What kind of captions get the most likes? ›

10 Cool Instagram Captions
  • A sassy day keeps the basics away.
  • Make yourself the kind of person you'd like to meet.
  • Once you become fearless, life becomes limitless.
  • Dreams are free; hustles are sold separately.
  • Ignore those who talk behind your back; they're behind you for a reason.
  • Don't stop until you're proud.
Aug 12, 2021

How do you post smartly on Instagram? ›

Tap your profile picture in the bottom right to go to your profile. Tap at the top. Tap Who can see your content. Below Account Privacy, tap to check the box next to Private Account.

What are savage captions? ›

General Savage Instagram Captions
  • I'm a hot girl but I never lose my cool.
  • Does my sparkle burn your eyes?
  • Just like the alphabet, I come before U.
  • Why chase you when I'm the catch?
  • No GPS but it's my turn.
  • 20/20 vision and I still don't see any competition.
  • I'm none of your business.
  • Sit up when I walk in.
Jul 29, 2022

What are short captions? ›

You can use these captions to inspire your followers to reach their goals.
  • Happy days are here again!
  • A better version of me.
  • I just leveled up.
  • Life won't get easier. ...
  • I'm built from every mistake I have ever made.
  • Be the best version of you.
  • Make today so awesome that yesterday becomes jealous.
  • I'm on top of the world.
3 days ago

What are 3 good quotes? ›

Quotes by Famous People
  • The greatest glory in living lies not in never falling, but in rising every time we fall. - ...
  • The way to get started is to quit talking and begin doing. - ...
  • Your time is limited, so don't waste it living someone else's life. ...
  • If life were predictable it would cease to be life, and be without flavor. -
Apr 6, 2023

What are the 10 best quotes? ›

10 most famous quotes of all time
  • "I have a dream." ...
  • "The greatest glory in living lies not in never falling, but in rising every time we fall." - ...
  • "The way to get started is to quit talking and begin doing." - ...
  • "So we beat on, boats against the current, borne back ceaselessly into the past." -
May 20, 2022

What's the most powerful quote? ›

  1. 21 Of The World's Most Powerful Quotes, Updated For Today. ...
  2. “You must be the change you wish to see in the world.” ...
  3. “Everybody is a genius. ...
  4. “A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” ...
  5. “He who fears he will suffer, already suffers because he fears.”

What is a cute caption? ›

Cute selfie captions:

"Never let anyone treat you like you're ordinary." "Be yourself, there's no one better." "She acts like summer and walks like rain." "Life is better when you're laughing." "Be more of you, and less of them."

What is a caption example? ›

A caption is a brief description accompanying an illustration. You know the online photo of your baby cousin face-planting into a cake? The description underneath it that says "Hugh's First Birthday" — that's the caption.

What is the most famous caption? ›

Famous quotes in English
That's one small step for a man, a giant leap for mankind.Neil ArmstrongEnglish
The love of money is the root of all evil.the BibleGreek
The only thing we have to fear is fear itself.Franklin D. RooseveltEnglish
The truth will set you free.the BibleGreek
54 more rows

How do you write a fun caption? ›

Follow these steps to write a funny caption for a cartoon, photo, or other picture:
  1. A) Briefly describe the scene in the picture using its handles. ...
  2. B) Use that descriptive sentence and the Punch Line Makers to create a funny caption. ...
  3. “My pets found out they were adopted.”
  4. C) Edit the caption using the Joke Maximizers.
Nov 11, 2014

How should captions be written? ›

They should be complete sentences that present the who, what, where, when and (sometimes) why without necessarily stating the obvious (i.e., he sits, she waves, they clap). Captions give photos context, telling viewers what's going on in a photo so they don't have to guess or jump to conclusions.

What is a caption style? ›

A style refers to the way captions are presented. These include pop-on, roll-up, and paint-on.

What is a flirty caption? ›

"In a room full of art, I would still stare at you." "As beautiful on the inside as I am on the outside." "I promise I am not what you're used to." "By the way, I'm wearing the smile you gave me."

Why short captions are better? ›

Short Copy

A strong visual will speak for itself, but is most powerful when paired with a short caption that either reiterates the message, adds more detail, or invites the audience to engage.

How do I make my captions more appealing? ›

Let's look at some tips and examples from my favorite brands.
  1. Create social media captions with intent. ...
  2. Tell a story. ...
  3. Write the important stuff first. ...
  4. Ask a question. ...
  5. Invite fans to tag their friends. ...
  6. Get those hashtags right. ...
  7. Use emojis. ...
  8. Use tagging in social media captions.
Mar 10, 2023

What are the 4 types of captions? ›

There are four main types of captions: standard, group, identification, and quote only.

How do you grab attention on Instagram? ›

If you're looking to promote yourself on Instagram and achieve a large and loyal following, these tips should be useful.
  1. Choose Appealing Aesthetics. ...
  2. Find Your Niche. ...
  3. Use Engaging Captions. ...
  4. Be Smart With Your Hashtags. ...
  5. Post at the Right Time. ...
  6. Be Interactive. ...
  7. Use Instagram Stories. ...
  8. Look at Your Competition.
Jan 3, 2019

How do I post an attractive post? ›

Then you'll see your Social Media posts are growing with more like & comment day by day.
  1. Don't write a too much longer post. It's important to understand the requirement of them who are watching and following your posts. ...
  2. Tell people clearly what to do. ...
  3. Share updated information. ...
  4. Don't be negative. ...
  5. Attach a Picture.
Oct 31, 2020

What is the most beautiful effect on Instagram? ›

10 Best Instagram Filters & Effects
  • Cartoon Filter.
  • Retro Filters.
  • Paris Filter.
  • B&W Filter.
  • KiraKira Effects.
  • Camera Styles.
  • Moods.
  • Color & Light Overlays.
May 5, 2023

How do you describe yourself on Instagram? ›

Include a Description of Yourself

The best Instagram bios tend to have a self-description. Things to consider adding: your job title(s), the company you own or work for, some claims to fame, things you love, and what makes you stand out. Queen Latifah's Instagram bio does a great job of describing her.

How do you make a killer caption? ›

So, let's have a look at how to produce killer captions and rock that Instagram engagement of yours.
  1. Context + Your Personality = Engaging Caption. I try to follow this formula as much as possible and it works. ...
  2. Add a Strong Call-to-Action. Yes, you heard it right. ...
  3. Tell a Story. ...
  4. Be Informal. ...
  5. Use the Right Tone. ...
  6. Takeaway.
Apr 22, 2020

What are some toxic captions? ›

Toxic Instagram captions
  • I do horrible things and do them very well.
  • I need a room full of mirrors to surround myself with winners.
  • I am sending my picture to NASA because I'm a star.
  • I'm not shy. ...
  • Haters are cute little reminders of how amazing you are.
  • For you, cuffing me is a mission impossible.
Nov 30, 2022

How to be badass quotes? ›

Badass Quotes
  • “Failure will never overtake me if my determination to succeed is strong enough.” ~ Og Mandino.
  • “Don't be perfect. Be you. ...
  • “I can be changed by what happens to me. ...
  • “If your dreams don't scare you, they are not big enough.” ...
  • “Do the most productive thing possible at every given moment” ~ Tom Hopkins.

What are some classy sayings? ›

Short Classy captions for Instagram
  • There's a time to keep silent and a time to speak.
  • Many have an idea of me, but few get the picture.
  • Be more of you and less of them.
  • A champion is someone who gets up when they can't.
  • Swag is for boys. ...
  • Girls have an attitude, but ladies have class.
  • Catch flights, not feelings.
Mar 27, 2023

What are some iconic baddie captions? ›

Baddie Captions for Instagram
  • Why chase you when I'm the catch?
  • Know your worth.
  • I'm smiling on the inside.
  • Couldn't replace me if you tried.
  • I'm the truth, so hold your lies.
  • Blame it on my cold heart.
  • Your new obsession.
  • I'm too good for you.
Dec 18, 2022

What is the best caption for a girl attitude? ›

Best Attitude Captions for Instagram for Girls
  • My attitude is my kind of fashion.
  • I let my haters be my motivators!!
  • Character is higher than intellect. ...
  • When guys get jealous, that's kinda cute. ...
  • I always act like I am wearing an invisible crown.
  • You were my cup of Tea, but I drink Champagne now.
3 days ago

What is a caption for a picture? ›

Photo captions, also known as cutlines, are a few lines of text used to explain and elaborate on published photographs.

What is caption in one sentence? ›

a short piece of text under a picture in a book or article that describes the picture or explains what the people in it are doing or saying: He drew cartoons with captions.

How do you write an inspirational caption? ›

Be conversational, yet avoid trite, filler language. Use phrasing that is memorable and helps create a picture in the reader's mind. Provide meaningful insights and perspectives in a quote that increase the value of the quote and the likelihood of its pick-up by media. Opinion is fine, but hype is counterproductive.

What are the three elements of a strong caption? ›

The three core elements of a converting caption are The Hook, The Body, and CTA.

What is the best caption in Instagram? ›

400+ Best Cool Instagram captions
  • If you want the opportunity to knock, it's time to build a door.
  • The little things in life matter.
  • If you don't believe in yourself, who will?
  • I may not be there yet, but I'm closer than I was yesterday.
  • It always seems impossible until it's done.

What are some classy captions? ›

Elegant Captions For Instagram
  • Be yourself; there's no one better.
  • The finer things in life.
  • Darling, I chase goals, not people.
  • Timeless style.
  • Embrace the glorious mess that you are.
  • Lost in a world that doesn't exist.
  • Timeless beauty.
  • Cutie with a mission. Hottie with ambition.
Jan 21, 2023

How can I get strong motivational quotes? ›

50 Quotes to Help You Stay Strong
  1. “That which does not kill us makes us stronger.” – ...
  2. “Surprise yourself everyday with your own courage.” – ...
  3. “Courage is only an accumulation of small steps.” – ...
  4. “I like to use the hard times in the past to motivate me today.” – ...
  5. “Be thankful for what you have; you'll end up having more.
Apr 8, 2020

What is a good motivational saying? ›

"You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, 'I lived through this horror. I can take the next thing that comes along.'

What is the 3 quotations rule? ›

A longstanding rule for acquiring products or services is to get at least 3 quotes from prospective providers. This 3 quote rule makes sense, but if all you look at is price, you may end up with a product or service that does not meet your needs.

What can I write to post my picture? ›

You can use these captions to inspire your followers to reach their goals.
  • Happy days are here again!
  • A better version of me.
  • I just leveled up.
  • Life won't get easier. ...
  • I'm built from every mistake I have ever made.
  • Be the best version of you.
  • Make today so awesome that yesterday becomes jealous.
  • I'm on top of the world.
3 days ago

What are sassy captions? ›

General Sassy Captions
  • Not your babe.
  • You're welcome.
  • Dressing the part.
  • Make them stop and stare.
  • Sassy but still classy.
  • Princess complex.
  • Too glam to give a damn.
  • Always classy, never trashy, and a little bit sassy.
Jan 24, 2023


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